This section includes information and resources to help you better understand Search Engines, and the steps you can take to improve your website's performance on Search Engine rankings. Topics include optimizing your website design to allow Search Engines to find and properly classify your website, how to improve your website's "ranking" for relevant search terms, and how to secure visibility on Search Engine rankings through pay-per-click advertising.
iHOUSE Websites and Search Engines
Optimizing your iHOUSE Site for Search Engines
Below are articles on optimizing your iHOUSE website so it can be found on Google, Yahoo, MSN and other Search Engines.
Your Other "Customer": Creating Keyword Rich Copy for Search Engines
The copy on your home page will greatly determine your website's
relevancy to a search engine query, so it should contain your major key
words and phrases. Keywords are the terms that people type into the
search windows when trying to find something on the Internet.
Leverage Local Search Engine Resources to Promote Your Website and Build Links
Local search engine marketing is a form of online marketing that
consists of several strategies specific to promoting a business in a
local region including:
It's About 70% Link Popularity. While
the 70% is more conventional wisdom than documented fact, there is
absolutely no doubt that link popularity plays a significant role in
determining search engine results.
Networking is a fundamental activity for every real estate business. And the Internet has taken it to a whole new level.
A link building strategy for your real estate website is among the
smartest things you can do to drive traffic to your site for two
reasons. First, it will generate traffic from relevant links and,
second, it will improve your overall search engine ranking. Click here for more information...
Key Search Engine Terms
For a brief overview of common Search Engine terminology,click here....
Website Construction and Search Engines
The major search engines are currently looking at three key areas of your website for information to classify your site properly so it can be included in the results to search queries:
Your keywords are phrases that you believe are relevant to your business AND that people use at the search engines to find services like yours. Examples of this would be: San Francisco real estate agent, Cape Cod homes for sale and Orange County apartment rentals.
With millions of websites being created regularly, Search Engines rely
more on their spiders and 'bots to crawl around the Internet to find
and index website pages electronically versus relying on manual
registrations. However, there are still several website registration
options that may be worth pursuing.
Helpful Articles on Search Engine Optimization and Marketing
The following resources will be helpful to you in learning more about search engines and how they work, creating effective keywords, starting a link popularity program and marketing your website. Just click on the gray domain name under the resource name.
