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Internet Marketing Resources
This section contains information on Internet marketing activities to help you attract clients, promote your listings and drive traffic to your web site. Internet marketing includes promoting your website address in your traditional marketing materials and through email marketing.
iHOUSE Articles on Internet Marketing- Archive
How to Impress Your Seller Clients
Happy sellers can lead to smooth transactions and referrals. The following article discusses little adjustments that can be made to your existing marketing techniques to show your sellers that you go the extra mile to get their listing sold.
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Top 5 Overlooked Marketing Tactics
In today’s competitive real estate industry, it is now more important that ever to get more exposure for your real estate business. The focus of this month’s Blueprint newsletter is to highlight inexpensive ways to get noticed that you may not be currently using to promote you, your website and your business.
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Good Marketing Habits to start this Summer
While you are giving your home and office a thorough cleaning, here at iHOUSE we’d like to encourage you to dust the cobwebs off your marketing plan as well.
By June, many of those New Year’s resolutions may have been long retired. Maybe you meant to get organized or to expand that contact list but you never really got around to it. Well, summer is the time to start anew. The following are a few suggestions as to how to breathe new life into your existing marketing.
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Fight Spam!
As email can be a main source of many leads on a daily basis, it makes sense to spend a little time understanding how you can keep your inbox as "spam-free" as possible. Here, iHOUSE provides a quick description of some of the most recent changes we’ve made to help you fight spam, along with a few tips on how you can improve your own spam filtering as well.
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Social Networking Websites Demystified
The face of social networking has changed significantly. These sites
aren't just for students or young professionals anymore. They can help
people at all stages in their careers discover new friends, contacts
and colleagues by illuminating shared interests, related skills, or a
common geographic location. These networking sites can jumpstart your
online networking efforts.
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The Who, What and Where of Blogs and Podcasts
Blogs have quickly gone from a simple method of keeping an online diary
to one of the most common ways of staking a claim in the online
wilderness. There were 100,000 blogs in 2002, according to Technorati,
the leading Blog Search Engine. In 2004, the figure jumped to 4.8
million. Today, there are 57 million blogs.
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The Latest Internet Terminology - A Quick Reference
Everyone's talking about "Web 2.0," but what does it really mean – and more importantly, what can it do for you?
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Give Searchers What They Are Looking For...And Get The Lead
Real estate clients are turning increasingly to the Internet for house
hunting. If your prospects are doing their research online, you can
capture their interest by highlighting the information they seek
clearly on your home page.
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Trulia Real Estate Search Engine Expands It's Geographic Coverage
iHOUSE Web Solutions has partnered with Trulia, the real estate search engine that has been featured by CNN, the New York Times, and Wall Street Journal.
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Oodle Classifieds Designed to Drive Traffic to Your Website
iHOUSE and Oodle
have partnered to provide you with quick Oodle listing submissions. Now
your listings can be included in Oodle's local classified listings.
It's quick, it's easy, and it's free.
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Promoting Your Listings Online
In this market, it's not enough just to get the listing. You need to
have an aggressive marketing plan. While printed flyers, signage and
the basics still have their place, over 70% of homebuyers begin their
search for a new home online.
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I Have a Website, Now What?
You just launched or updated your website and it looks great –
attractive visuals and interesting copy, with all of your listings
profiled in detail and promoted on your homepage slideshow. Now that
you're up and running, how can you best drive visitors to your website?
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Growing Your Network With Email Marketing
According to the National Association of Realtors, seventy percent of
consumers will forget the name of the Realtor within the first year
after buying or selling a home. Email marketing is a powerful
relationship-building tool to remain "top-of-mind".
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Build a Network of Local Website Link Partners
Networking is a fundamental activity for every real estate business. And the Internet has taken it to a whole new level.
A link building strategy for your real estate website is among the
smartest things you can do to drive traffic to your site for two
reasons. First, it will generate traffic from relevant links and,
second, it will improve your overall search engine ranking.
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Promoting your Website
Once your website is established, it will be up to you to market the
website and drive traffic to it. This should be part of your business
marketing plan.
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Building Relationships through Email Marketing
Fast, cost-effective and pervasive, Email has revolutionized how companies and service providers communicate with current, past and future customers.
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Keeping Web Visitors Coming Back for More
Even
in the tumultuous world of the Internet, the main method to attract
visitors to your web site has remained the same: Content Is King.
Offering your visitors the information they need, in a compelling
format and style remains the key to website success. The Good News:
about 75% of homebuyers turn to the Internet when initiating a real
estate transaction. The Challenge: There are a large and growing
number of real estate sites competing for their attention. So how do
you provide high-quality content AND win their business? Three Main Steps to Creating Effective Websites Step 1: Focus on Your Audience Step 2: Differentiate Yourself Step 3: Easy to Read, Use and Share
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Get More Exposure for Your Listings!
One of the common challenges in today’s real estate market is finding new an innovative ways to get a listing "out there" in front of buyers. Today’s tech-savvy buyers and sellers have come to expect a marketing plan with many effective tools. The following article details some ways to update your traditional marketing methods to include new, property-centered technology.
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Internet Marketing Resources
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